Making retail matter.

Finstad is a leading brand management company, building and growing some of the world's most recognizable retailers.

Who we are

Our journey began in 2018 in an unlikely way as an online rare coin dealer, Finstad Coins. In 2020, we expanded our offerings into other collectibles and antiquities with our second brand, Northridge Trading. Our transformative phase began, and between 2020 and 2024, we gained stewardship of hundreds of US retail brands, including exclusive labels catered to diverse consumer needs.

Today, we are more than just a brand management company; we are architects of retail success. Our portfolio spans a rich tapestry of brands, each with its own identity but united by a commitment to innovation, quality, and customer-centricity. From fashion and apparel to lifestyle and home goods, our expertise ensures that every brand we manage not only thrives but also connects deeply with its audience.

At our core, we believe in fostering growth—for our brands, our partners, and our team. Guided by a spirit of collaboration and a focus on results, we are shaping the future of retail, one brand at a time.

Our services

We provide a comprehensive suite of brand management services designed to empower retail brands and drive their success. Whether managing our own brands or those owned by other companies, we offer expertise at every stage of the business lifecycle:

  • Branding and identity: Crafting compelling brand identities that resonate with target audiences and establish a strong market presence.
  • Advertising and marketing: Designing and executing strategic campaigns across digital, social, and traditional media channels to amplify brand visibility and engagement.
  • Business domain and regulation management: Navigating the complexities of business operations, from compliance with industry regulations to managing intellectual property and domains.
  • Fulfillment and logistics: Streamlining supply chain and distribution processes to ensure efficient, reliable delivery of products to customers.
  • Customer service excellence: Providing tailored customer support solutions to enhance customer satisfaction and loyalty.
  • Partnership development: Collaborating with stakeholders to create partnerships that expand reach and drive mutual growth.

Our end-to-end services are designed to adapt to the unique needs of each brand, enabling them to thrive in a competitive retail landscape. By combining innovation, operational excellence, and a deep understanding of consumer behavior, we help brands achieve sustainable growth and long-term success.